Google Search Console

5 New Features Coming to Google Search Console (and 7 That Are Getting Removed)

Google announced a series of updates are coming to Search Console in the next couple of months. Along with these updates, Google has also made a “hard decision” to drop some legacy features in Search Console. Here’s an overview of all the changes that are on the way. New Features in Search Console Google says the following Read more about 5 New Features Coming to Google Search Console (and 7 That Are Getting Removed)[…]

Social Media

12 Social Media Engagement KPIs That Matter

If I say “social media engagement” metrics, what comes to your mind first? Most likely it will be likes, comments, and shares. While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider. This section will help you Read more about 12 Social Media Engagement KPIs That Matter[…]

Online Reputation

7 Ways to Manage your Business’s Online Reputation in 2019

Starting the New Year with new business resolutions is something which people do at the beginning of every year. It’s ok if you have never been able to complete your business-related resolutions. 2019 can be that miraculous year when you can raise your business on an exceptional level. If you have pledged to manage your Read more about 7 Ways to Manage your Business’s Online Reputation in 2019[…]

Content Marketing

5 Well-Performing Content Types to Use This Year

You want to write content that is great for users and performs well in search engines in 2019. But how do you do this? You can start by looking back at the kinds of articles that performed well in 2018. Certain types of content were shared a ton on social and throughout the marketing communities. In Read more about 5 Well-Performing Content Types to Use This Year[…]

Facebook Lead

7 Strategies for Using Facebook Lead Gen Ads

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines. Read more about 7 Strategies for Using Facebook Lead Gen Ads[…]

Facebook Marketing

15 Facebook Marketing Groups to Join in 2019

Social media marketing best practices are in a state of constant flux, with optimal approaches constantly changing as algorithms shift and new platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re able to Read more about 15 Facebook Marketing Groups to Join in 2019[…]

Remarketing with Google & Facebook Ads

How to do Remarketing with Google & Facebook Ads

Marketing is directly proportional to “More Revenue”. How? Do you stop by advertising only once in your business lifetime? Hopefully, you keep your business promoting more and more to get more customers and thus more revenue. But, the success of “More Revenue” can be enjoyed in some other way, i.e. remarketing. Remarketing is the “second” Read more about How to do Remarketing with Google & Facebook Ads[…]

Social Media

How Social Media Has Changed The Way Business Operates

The insurgence of social media among millennials has been drastic worldwide especially in the last decade. This populace and extensive use of social media have affected many sectors differently both positively and negatively – among them the business sector. Our observation as a social media marketing company is that social media dominance has made it central for Read more about How Social Media Has Changed The Way Business Operates[…]

Digital Marketing

7 Digital Marketing Trends To Watch Out For In 2019

At this point, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. Posting content to social media was once all you needed to grow a following. Today, customer interactions come at a premium. If you aren’t wowing your customers with personalized content Read more about 7 Digital Marketing Trends To Watch Out For In 2019[…]

Google Search Console

Google Search Console Makes ‘Inspect URL’ Tool More Useful

Google Search Console has updated the Inspect URL tool with information about HTTP response codes, JavaScript logs, and rendered screenshots. Users can access this information by logging into Search Console, navigating to the Inspect URL tool, and clicking on “View crawled the page.” A sidebar will then slide in from the right-hand side of the Read more about Google Search Console Makes ‘Inspect URL’ Tool More Useful[…]