Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.
Retargeting in general is so useful because returning visitors show a greater interest in your product or offer, and they have much higher odds of both clicking and converting after the first visit. Those odds even increase the more often your target customer sees the ad.
But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. I’ve found a number of strategies that are way more advanced and effective than that.
Keep reading this post to learn the seven retargeting tactics that will take your efforts on Facebook to the next level.
1. Retarget visitors of specific pages, and show them a matching ad
Your website and blog consist of different web pages with different topics, and each of them attracts different visitors. So why show them all the same generic ad?
An important thing to remember is that you can segment your retargeting audiences by the different topics of your pages and their visitors. Basically, this means that you can show your visitors the specific ads that will more likely be compelling to them.
For example, at CrazyLister we segment our blog readers by the topics of the articles they read. So anyone who read one of the articles about how to increase their eBay sales will get a matching retargeting ad about how they can increase their sales with CrazyLister. The visitors who read about eBay templates will get an ad about, you guessed it – eBay templates. And this can go on and on, depending on the number of topics your blog has. It seems like a hassle, but it’s actually quite simple, and in the long term, definitely worth the effort.
Of course, the same tactic can be used on your site’s product pages and landing pages.
How to get it done
If you’re familiar with the Facebook audience tool, it will be very easy for you. All you need to do is create a custom audience of “People who visited specific web pages” and use the rules “URL” and “contains” to type in a unique part of the landing page (or pages) URL. In the example below, I created an audience of people who read our blog posts about eBay templates. Read More…