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Local SEO

3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation

In the realm of SEO, as Bill Hunt once put it so well, you have to get the basicsright before you even begin to think about innovating. A foundation allows you to put your best foot forward. If you try to build or add on to your house with a weak foundation, you’re only setting yourself up for Read more about 3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation[…]

Local SEO

How to Build Authority in Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater consideration in Read more about How to Build Authority in Local SEO[…]

PPC Agency

A Beginner’s Guide to Shopping Ads

If you work in e-commerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. This chapter is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these three components to Shopping Ads: Feed Setup & Management Campaign Read more about A Beginner’s Guide to Shopping Ads[…]

Social Media Marketing

A Guide- How to Choose Perfect Hashtag on Social Media to Increase Traffic

In this generation where Social Media has an immense role to play in everyday lives, some drastic changes can be noticed in the Social Media posts. Recently the trend of using hashtag while posting anything becomes notable. As it is the trend, major Social Media users start using several hashtags during uploading any snapshots, video clips, audio Read more about A Guide- How to Choose Perfect Hashtag on Social Media to Increase Traffic[…]

SEO Agency

6 Tactics to Get Multiple Organic Page 1 Ranking on Google

Do you want your keywords rank organically on the first page of Google’s search engine? Want to know how? Here are 6 ways you can get multiple organic page 1 ranking on Google. 1) Plain Text Organic Search Results Getting the top plain text organic search result in Google has become more tedious than ever before. Along with Read more about 6 Tactics to Get Multiple Organic Page 1 Ranking on Google[…]

PPC Agency

The 10 Most Important PPC KPIs You Should Be Tracking

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign performance is essential for anyone working in PPC right from the get-go. The goal Read more about The 10 Most Important PPC KPIs You Should Be Tracking[…]

SEO Service India

How to Create Content for SEO

This is a sponsored post written by AtomicReach. The opinions expressed in this article are the sponsor’s own. Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form, Read more about How to Create Content for SEO[…]

SEO Services

How to Analyze the Cause of a Ranking Crash

In 2012, I had a large client that was ranked in the top position for most of the terms that mattered to them. And then, overnight, their ranking and traffic dropped like a rock. Have you ever experienced this? If so, you know exactly how it feels. The initial shock is followed by the nervous Read more about How to Analyze the Cause of a Ranking Crash[…]

Best SEO Services

The 4 Pillars of Enterprise SEO Success

Before starting my position at Groupon, I interviewed for director and senior management positions in SEO with REI and Amazon. I noticed that there appears to be a shift in requirements for SEO positions. Companies are realizing that to be successful at SEO, doesn’t mean just being good at the technical stuff or at identifying Read more about The 4 Pillars of Enterprise SEO Success[…]

PPC Agency

What You Need to Know About PPC Budgets & Bidding

A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad. What should the monthly amount be? Here are three ways to estimate this. How to Determine a PPC Budget 1. Establish a Profitability Goal If there is a measurable outcome for Read more about What You Need to Know About PPC Budgets & Bidding[…]