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Google Adwords

What Is Quality Score & Why It Matters

Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search advertising is that ads will be shown for selected keywords, so long as the advertiser is willing to pay for the resulting clicks. But with thousands of advertisers vying for top rankings on the same keywords, there’s Read more about What Is Quality Score & Why It Matters[…]

On-Page SEO

The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content

Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer of content quality, Read more about The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content[…]

PPC Services

How to Do PPC Keyword Research in 2019

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to you Read more about How to Do PPC Keyword Research in 2019[…]

Link Building Services

Link Building Terms You Should Know: The Ultimate Glossary

Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you. Here’s an alphabetical list of link building terms you should know. A Anchor Text This is the text inside of the anchor element and the keyword(s) that you click on in order Read more about Link Building Terms You Should Know: The Ultimate Glossary[…]

Content Marketing

How to Create Sponsored Content that Readers will Love

Traditional advertising lost much of its power in the last decade, mostly due to new marketing formats such as sponsored content. According to the report, 70% of consumers want to learn about products through content rather than through traditional advertising. But the new trend launched an avalanche of sponsored posts, flooding the Internet with both outstanding and Read more about How to Create Sponsored Content that Readers will Love[…]

Facebook Video Marketing

10 Facebook Video Secrets for Your Business

Facebook has been one of the top-notch social platforms since its inception. The journey has been long and saw many changes, but in 2018 there was a dramatic change in its content feed algorithm. Earlier, the content was posted and boosted on the basis of engagement and chronology, but now Facebook promotes the content of family, friends Read more about 10 Facebook Video Secrets for Your Business[…]

Marketing Strategies

5 Push Notification Marketing Strategies to Boost Engagement

Smartphone, smartwatch and computer users remain the target audience of push notifications. And the way, these notifications are leveraging its impact are worthy enough to be added in your marketing goals. So, what is push notification? Push notifications are the messages that pop up on mobile devices of subscribers even they’re not targeted or included in your app Read more about 5 Push Notification Marketing Strategies to Boost Engagement[…]

Google Ads

Google Introduces a New Policy Manager in Google Ads

Google Ads coming up with a prime solution for users to make them know when ads are removed due to policy violations. The new ‘Policy Manager’ added to Google Ads will inform users about ad removals and enable them to create policy appeals. In some cases, Google may find policy violations during the procedure of ad creation. Google Read more about Google Introduces a New Policy Manager in Google Ads[…]

SEM Services

3 Ways Quality Data Can Help You Achieve SEM Success

Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. We use data to measure performance, set goals, and drive the decision-making for our paid search programs. As a fellow SEM professional, you know that data is everything. It: Measures our value. Allows us to define strategies and Read more about 3 Ways Quality Data Can Help You Achieve SEM Success[…]

Combine Content & Social Media Efforts to Achieve Link Building Success

Do you know link building keeps a great value for your marketing efforts? Want to know, how? Builds authority. Drives referral traffic. Enhances brand visibility. Find new audiences. When you’ve numbers of benefits, it becomes challenging to choose a few out of them or best out of them. It might look irresistible, but you would use the Read more about Combine Content & Social Media Efforts to Achieve Link Building Success[…]