PPC

3 Tips for Surviving 2019, the Year of Automated PPC

There’s never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with the competition requires constant learning and reskilling. We hadn’t even fully recovered from the sunset of the old Google Ads interface when the implementation of ‘close variants’ changed for the Read more about 3 Tips for Surviving 2019, the Year of Automated PPC[…]

Analyzing-Audience-Performance-to-Drive-More-Revenue

How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with Read more about How to Analyze Audience Performance with Google Analytics[…]

Search Engine Marketing Company

How Google Ads calculate Ad Rank

Google AdWords is an extremely efficient and profitable system. It helps businesses control how often they show their ads and how much money they are making from them. AdWords is driven by an auction bidding market. Let’s break down these two keywords: auction and bidding. In this auction, advertisers compete to show their ads to prospective users. AdWords Read more about How Google Ads calculate Ad Rank[…]