PPC Agency

A Beginner’s Guide to Shopping Ads

If you work in e-commerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. This chapter is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these three components to Shopping Ads: Feed Setup & Management Campaign Read more about A Beginner’s Guide to Shopping Ads[…]

PPC Agency

The 10 Most Important PPC KPIs You Should Be Tracking

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign performance is essential for anyone working in PPC right from the get-go. The goal Read more about The 10 Most Important PPC KPIs You Should Be Tracking[…]

PPC Agency

What You Need to Know About PPC Budgets & Bidding

A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad. What should the monthly amount be? Here are three ways to estimate this. How to Determine a PPC Budget 1. Establish a Profitability Goal If there is a measurable outcome for Read more about What You Need to Know About PPC Budgets & Bidding[…]

Google Adwords

What Is Quality Score & Why It Matters

Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search advertising is that ads will be shown for selected keywords, so long as the advertiser is willing to pay for the resulting clicks. But with thousands of advertisers vying for top rankings on the same keywords, there’s Read more about What Is Quality Score & Why It Matters[…]

PPC Services

How to Do PPC Keyword Research in 2019

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to you Read more about How to Do PPC Keyword Research in 2019[…]

SEM Services

3 Ways Quality Data Can Help You Achieve SEM Success

Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. We use data to measure performance, set goals, and drive the decision-making for our paid search programs. As a fellow SEM professional, you know that data is everything. It: Measures our value. Allows us to define strategies and Read more about 3 Ways Quality Data Can Help You Achieve SEM Success[…]

Google Ads

How to Improve Ad Relevance Score in Google Ads

Are your PPC marketing efforts executing just as they could be? Honestly, in the realm of paid search, there’s regular space to improve. That is the reason Google AdWords as of late released changes to quality score reporting. This information can enable you to make much increasingly relevant PPC ads. How Google Calculates Quality Score Quality score Read more about How to Improve Ad Relevance Score in Google Ads[…]

PPC

3 Tips for Surviving 2019, the Year of Automated PPC

There’s never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with the competition requires constant learning and reskilling. We hadn’t even fully recovered from the sunset of the old Google Ads interface when the implementation of ‘close variants’ changed for the Read more about 3 Tips for Surviving 2019, the Year of Automated PPC[…]

Analyzing-Audience-Performance-to-Drive-More-Revenue

How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with Read more about How to Analyze Audience Performance with Google Analytics[…]

Search Engine Marketing Company

How Google Ads calculate Ad Rank

Google AdWords is an extremely efficient and profitable system. It helps businesses control how often they show their ads and how much money they are making from them. AdWords is driven by an auction bidding market. Let’s break down these two keywords: auction and bidding. In this auction, advertisers compete to show their ads to prospective users. AdWords Read more about How Google Ads calculate Ad Rank[…]