Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

Facebook MarketingFacebook is making changes to subscription messaging permissions that will affect chatbots.

Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level.

Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions.

If you have a chatbot that sends subscription messages then these changes are important to be aware of.

These changes do not apply to chatbots that only send standard messages.

Here’s the difference between the two messaging types.

Standard Messaging vs Subscription Messaging

Subscription messaging is different from standard messaging.

The key differences are that subscription messages can be sent outside the 24-hour messaging window that applies to standard messages.

Also, subscription messages cannot contain promotional content. So they typically contain news content.

They can also be used by productivity apps and personal trackers.

28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]
Learn the top 2019 PPC trends you need to know according to 28 of the smartest industry practitioners. Get your free ebook now!

Standard messages, on the other hand, can contain promotional content.

However, they can only be sent during a 24-hour window that resets any time the person sends a message to the business.

What’s Changing?

Previously, permission to send subscription messages was granted at the app-level.

So if you were using a chatbot service provider that was already approved to send subscription messages, then you didn’t need any further permissions.

After December 31st, permission to send subscription messages will be granted at the page-level.

That means individual Facebook pages sending subscription messages will have to go through an approval process.

Pages can apply to send subscription messages by following the steps below:

  • Go to Page Settings > Messenger Platform
  • Under ‘Subscription Messaging’ in the ‘Advanced Messaging Settings’ section, click the ‘Request’ button.

You will then be presented with a form that asks for the following pieces of information:

  • A sample message
  • A brief description of how your page will use subscription messaging
  • A short screencast that shows how people will start a conversation with your chatbot
  • Examples of subscription messages that the bot will send
  • Which of the three eligible subscription messaging use cases applies to the bot
  • A confirmation that the bot will only send non-promotional content, and will abide by all Facebook Platform policies and community standards

Pages that do not go through the application process above will no longer be able to send subscription messages after December 31st. Sources: www.searchenginejournal.com

 

Share it please!

8 thoughts on “Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

  • I together with my pals ended up looking through the excellent secrets from
    your site and suddenly I had a terrible suspicion I never thanked the blog owner for those tips.
    These ladies are already totally excited to
    read through them and already have really been taking advantage of those
    things. Thank you for turning out to be so helpful and then for figuring
    out varieties of notable subject areas most people are really desperate to know about.
    Our sincere apologies for not expressing gratitude to you sooner. https://patriothealthalliancereviews.com/

  • I together with my pals ended up looking through the excellent secrets from
    your site and suddenly I had a terrible suspicion I never thanked the blog owner for those tips.
    These ladies are already totally excited to read through them and already have really been taking advantage
    of those things. Thank you for turning out
    to be so helpful and then for figuring out varieties of notable subject areas
    most people are really desperate to know about. Our sincere apologies for not expressing gratitude to you sooner. https://patriothealthalliancereviews.com/

  • Anyy expert plumber in Reading can help you care for kitchen plumbing problems.

    Another version could be the live setup that is pricier
    to own since it requires a pump to operate and also
    this increases maintenance cost. Varied designs can be found, you skkill is engage a specialist
    tto have the right one to suit your needs or
    perhaps you either plan out yourself. https://www.sanjoseplumber.org

  • I want to to thank you for this very good read!!
    I certainly enjoyed every bit of it. I’ve got you bookmarked to look at new stuff you
    post…

  • Hello there I am so happy I found your site, I really found you by
    accident, while I was browsing on Aol for something else, Regardless I am here now and would just
    like to say thanks for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t have time to go through it all at the moment but
    I have book-marked it and also added in your RSS feeds, so when I have time I will
    be back to read a great deal more, Please do keep up the superb work.

Leave a Reply

Your email address will not be published. Required fields are marked *