Real Estate Agents London

Project Overview

This independent real estate agents serving West London came to Digital Gorkhaa looking for professional Google Ads management after previously managing their campaigns in-house and with a very low budget. At the time of our takeover, the client’s cost per lead was too high for the campaign to be profitable, at £275.40. Their conversion rate was just 0.90%.

Industries	Real Estate
Services	Google Ads PPC
Location	United Kingdom

1. Campaign Objective

Our goal was to increase inquiries from vendors looking to sell their properties as well as increase leads from landlords looking to rent their property in the targeted location. This real estate agent operates in a highly competitive location, so it would be vital from an early stage to create a targeted campaign that highlighted this particular business for real estate agents.

2. Strategy

Our initial priority was a bit of a post mortem on their Google Ads account to identify why things had been working so poorly for them. We then conducted detailed keyword research to find only the most relevant traffic to the site that was likely to convert. We also fixed up the ads copies, making them more attractive to potential clickers and adding compelling calls to action.

3. Results

Three months after the new ads went life, leads increased by 1,700%, with the conversion rate increasing by 239% to a much healthier 3.07%. The cost per conversion fell by over 84% — from £276.44 to £44.05.

We have worked with this client for over one and a half years now, continuously optimizing the campaign month on month to further improve results. At the time of writing, over the last quarter, we recorded 145 leads (an average of 48 per month), marking a 7,150% increase since our takeover. We’ve also increased the conversion rate further to 6.86% and brought the quarterly cost per conversion down to £15.59, with an all-time low set in October 2019 of just over £11.

One of the misconceptions about Google Ads is that once a campaign is optimized, there’s nothing more that can be done. The continual performance improvements in this campaign show that, actually, even a highly profitable campaign can be squeezed and improved further.

We’re still achieving improvements to CPA and lead volume 1.5 years after first taking over the account because we work as hard today as we did on day 1.