A Practical Guide on How to Become an SEO Consultant in India?

SEO Consultant is someone who dabs into analyzing, reviewing, and improving the websites thereby improving the performance of the search engine. The profile is so much diversified and there are so many ways to carry out the process of search engine optimization, that there is no singular way to learn and execute. You can have your own set of methodologies to work on and boost the traffic of the website. There are so many freelance SEO Consultants who now employ this strategy.

Some of the Advantages of Becoming an SEO Consultant are as follows:

• Elevate your rankings and traffic – One of the most obvious reasons for becoming an SEO consultant is to boost the search engine rankings and to also increase the traffic. Having a proper SEO strategy is very instrumental in this case.
• Lower costs – If you are working as a top SEO Consultant or as a solo one, then you can save up a lot of expenses without having to hire an external consultant.
• Mainly recommended for Marketing Managers – If you are working as a Marketing Manager then it is very important to have a good understanding of the optimization techniques. This will essentially give you the edge over other entities in your company.
• Businesses cannot survive without SEO – Search Engine Optimization has ceased to be optional these days now. The websites that do not employ SEO would not be able to survive the onslaught of the raging competition in this sector. Knowing SEO and the steps to use it correctly could essentially help you survive.

Steps to Becoming an SEO Consultant in India

There are some of the steps to becoming an SEO Consultant which are very vital for those who are directly involved with the optimization team in the company. These points are essentially important for both the professionals and those that are new in this domain. Let us now have a look at them and understand how to become an SEO Consultant,

Step 1. Getting to Know the Operation of Search Engines

Before even beginning to start working on Search Engine Optimization, the best SEO Consultant in India or any other country must understand the basic specifications and familiarization of how exactly it operates. Some so many people are working in this domain and yet they claim to understand the process steps through and through, which is not an approach that should be followed ideally.

For those who are directly involved in the company’s digital marketing team, they should start with the basic concepts. They should then get this understanding and accordingly climb the ladder towards the advanced concepts. They can accordingly then work on these concepts practically as well and then understand what are the implications and how well they can improve further on it.

It is always best to make use of available resources either on the internet, webinars, books, and other knowledge materials to broaden your range of understanding and become the best in this.

Step 2. Understanding the Search Engine Marketing Concepts

Search Engine Marketing is a domain of internet marketing that mainly consists of website promotions, and this is mainly done by increasing the visibility in the particular search engine results through the form of advertising. Before diving deep into the concepts of SEM, you should first understand the benchmarks of the multiple disciplines that form
Search Engine Marketing.

Some of these disciplines of SEM mainly include Technical SEO, On-Page SEO, Content SEO, Off-Page SEO, and Local SEO, and these come under SEO. Another discipline is the Paid Search Adverts, and these include Google Ads, Bing Ads, and Remarketing Search Ads.

It is very important to understand what you want to expect from SEM and also through SEO. Do you have the right number of tools to make this happen, have you selected the correct discipline in the SEM so that you can use it in your upcoming project, and so on? It is very important to have all these points sorted out so that you can use them to make your website’s presence stronger than before.

Step 3. Getting to Know the True Meaning of SEO

Just knowing the basic definition of SEO, and some knowledge about keywords and links is not enough. SEO is so much more than that and there is a treasure trove of concepts available in the market, and rising trends to understand thereby helping young professionals to grasp and understand its true potential, and the impact that it can have on the websites.

The first and only true mission of Search Engine Optimization is to give its users a stunning user experience and to give them what they are looking for on the website. Understanding their needs and wants and accordingly crafting the site to suit their needs through SEO must be the primary objective of any SEO Consultant.

It is not just about bringing in more traffic to the website, but it is also about converting this traffic into potential customers in the future. Some of the subcomponents that an SEO Consultant can, therefore, focus on includes,

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Content SEO

Step 4. Selecting the Right SEO Training to Become an SEO Consultant

Once you have begun learning the concepts of SEO, you will understand one very important thing. The information available on the internet concerning SEO is too huge to comprehend and there are so many ways the process can be carried out and too many things to learn. You can easily become overwhelmed and this could result in a possible mess of things.

If you have decided that you need to learn SEO on your own, and without any kind of professional help, then you would be left in a lurch and read millions of articles themselves and try all of the things instead of the ones that matter the most.

No SEO training can indeed provide you with all of the hacks and concepts required to become proficient, but if you gain just the right amount of knowledge and understanding, then you will get there. Always have a set of articles, and concepts, and videos that would cover just about enough to make you understand the underlying versatility of SEO and this is applicable for every SEO Consultant out there.

Step 5. Always Stay Informed of The Trends

Many of the professional SEO Consultants in Delhi and all around the world who have been in this domain for a long will tell you one thing, which is that SEO is not a static discipline at all. It is constantly changing, the rules change, the underlying algorithms change every single time. Google Inc. is always making close to 250 changes as per the ranking algorithm every year.

A proficient SEO Consultant must understand these changes and should accordingly design their campaigns. The best way to stay informed of these trends and changes would be to follow the news and websites that have proven to provide credible information about these trends. It becomes important because the next time you get these changes on your notification screen, you can quickly understand the changes and incorporate them into your website as quickly as possible.
You can search for some of the popular blogs and websites that provide all the latest information with regards to these trends and subscribe to them pronto.

Step 6. Selecting the Correct SEO Tools

You now have the knowledge of SEO with you and you also follow all of the latest trends in the market, but the fact of the matter is that you won’t be able to do this alone. The reason for this is that the information is just so much, the decisions that you would then need to make based on the information could become haphazard if you are reckless. Such recklessness can even compel you to do things manually, and you would then spend your time jotting down numbers instead of focusing on tasks that can otherwise give you better results.

Few SEO Tools You Can Use:

SEMrush
KWFinder
Long Tail Pro
Ninja Outreach
SEOPressor
Serpstat
SEO PowerSuite
AccuRanker
SERPWoo
Authority Hacker

Therefore, a good SEO Consultant must have all the latest tools of the trade in this domain. It is also true that these tools can even cut through your pocket a bit steeply than necessary, but it’s a sacrifice that you need to make willingly. Because, in the long run, it is always better to stay ahead of the game and have the best SEO tools with you instead of nothing at all.

Step 7. Never Stay Theoretical as an SEO Consultant

SEO is not a theoretical domain, but a practical one. It is always best to understand and then practice everything so that you understand the implications of the actions that you have carried out. The outcome of studying SEO would be that there will be a string of actions that can then be applied to the website, which you can then improve in the search engines.

The problem is that every website is unique, and what works for one website will not work for another. It is therefore very important for every SEO Consultant to practice constantly and to never stay in the theoretical circle.
The professionals need to read expert case studies on how they were able to execute successful SEO campaigns. This would help out in getting new ideas and also the inspiration to do the process the right way.

Step 8. Showcase Your SEO Proficiency

One of the best ways to learn a new strategy is basically when you try to teach it to other people. This is applied in the case of SEO as well. When you try to teach an SEO strategy or some concept to others, it gets ingrained into your mind as well, and this would help you out in improving your skills up a notch.

If you are a freelance SEO Consultant and you have learned enough about SEO to do something practical, then you can begin with creating a new website or a blog and you can share your experiences accordingly.

With time, even you will understand that sharing this knowledge is a great way to grasp new things about SEO that you have never heard about before. Because, after reading your experiences, they will even share theirs and you would unknowingly help them as well in designing a definitely rewarding SEO strategy.

Step 9. Always Be Patient

SEO and patience always go hand in hand, and it is highly not recommended to rush over the work that takes a lot of time and effort. Another thing that must be understood in this respect is that SEO is not the swiftest way to increase website traffic. The strategy takes time to take effect, and once you reach that optimum time frame, you will reach a set amount of visitor count that will even rise exponentially.

For faster results on your website, you can even make use of Pay-Per-Click or PPC campaigns. SEO is mainly about creating a long-term business, and the foundation of this business must be strong if you want to have a manifold amount of traffic over the years.

It is also recommended to keep track of the traffic before the SEO changes to your website and the count which is showing up after the SEO changes have been done. Keeping track of this will go a long way to maintain a steady business.

Step 10. Follow the Experts in The Domain for More Knowledge

If you are new to the domain, then you will face a lot of difficulties in understanding the concepts, and there would be times when you won’t be able to grasp any more knowledge at all. There is always a possibility that you will give up.

This is very normal behavior and to counter that you can take an example of some of the renowned SEO experts in the industry. How did they start in the sector, what did they face when going through this path, and how they were able to overcome the difficulties, etc.

This can make you relate to it, and you can then accordingly be able to pave your way forward in your pursuit of knowledge. Always try new things and take reference from the experts who did try to do so and achieved greatness with it, and only then would you be able to be the best.

Conclusion 

Becoming an SEO Consultant in India mainly depends on how an individual proceeds with his/her path forward. Based on the points mentioned above, it would help professionals and aspirants understand how they can march forward and be the best in this business.

If you are new to this domain, the way forward would be to have the set of courses available, use the correct tools, and just practice until you are perfect.

You Can Also Read… How To Become A Social Media Consultant in India?