Social Media Marketing

A Guide- How to Choose Perfect Hashtag on Social Media to Increase Traffic

In this generation where Social Media has an immense role to play in everyday lives, some drastic changes can be noticed in the Social Media posts. Recently the trend of using hashtag while posting anything becomes notable. As it is the trend, major Social Media users start using several hashtags during uploading any snapshots, video clips, audio Read more about A Guide- How to Choose Perfect Hashtag on Social Media to Increase Traffic[…]

Facebook Video Marketing

10 Facebook Video Secrets for Your Business

Facebook has been one of the top-notch social platforms since its inception. The journey has been long and saw many changes, but in 2018 there was a dramatic change in its content feed algorithm. Earlier, the content was posted and boosted on the basis of engagement and chronology, but now Facebook promotes the content of family, friends Read more about 10 Facebook Video Secrets for Your Business[…]

Marketing Strategies

5 Push Notification Marketing Strategies to Boost Engagement

Smartphone, smartwatch and computer users remain the target audience of push notifications. And the way, these notifications are leveraging its impact are worthy enough to be added in your marketing goals. So, what is push notification? Push notifications are the messages that pop up on mobile devices of subscribers even they’re not targeted or included in your app Read more about 5 Push Notification Marketing Strategies to Boost Engagement[…]

Social Media Marketing

The Top 8 Social Media Metrics for Advertisers

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many metrics Read more about The Top 8 Social Media Metrics for Advertisers[…]

Facebook Marketing

8 Things You Should Know About the Facebook Messenger, Instagram and WhatsApp Integration

If you haven’t heard, Facebook announced that it’s working to integrate three major chat platforms — Messenger, Instagram, and WhatsApp — in order to allow cross-communication for users. This is a huge development. Facebook acquired Instagram in 2012 and WhatsApp in 2014, making this power move possible. The new infrastructure would keep the three applications distinct while Read more about 8 Things You Should Know About the Facebook Messenger, Instagram and WhatsApp Integration[…]

Facebook Bot

12 Magnetic Ways to Generate Leads with Your Facebook Bot

Marketers design website landing page forms to collect emails to grow their marketing lists. Sadly, landing pages are donkeys. Between 1% and 5% of people who visit a web page will typically convert by completing a form and submitting their info. Facebook Messenger offers an incredible unicorn advantage of instant lead capture from 100% of new contacts. That Read more about 12 Magnetic Ways to Generate Leads with Your Facebook Bot[…]

7 social media monitoring tools to check out in 2019

7 social Media Monitoring Tools to Check Out in 2019

The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life Read more about 7 social Media Monitoring Tools to Check Out in 2019[…]

Facebook Page

14 Ways to (Literally) Boost Your Facebook Page ROI

Facebook marketers are in a constant state of change. Every week seems like a news feed fire drill. As a matter of fact, the infamous news feed might even become an endangered species. Stories — the vertical, ephemeral slideshows pioneered by Snapchat — are now growing 15 times faster than feed-based sharing according to a BlockParty report. So how Read more about 14 Ways to (Literally) Boost Your Facebook Page ROI[…]

Social Media

12 Social Media Engagement KPIs That Matter

If I say “social media engagement” metrics, what comes to your mind first? Most likely it will be likes, comments, and shares. While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider. This section will help you Read more about 12 Social Media Engagement KPIs That Matter[…]

Facebook Lead

7 Strategies for Using Facebook Lead Gen Ads

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines. Read more about 7 Strategies for Using Facebook Lead Gen Ads[…]